TR Fire Grill poised for explosive growth nationwide
TR Fire Grill is focused on strategic expansion in locations such as yours. Our franchise development team wants to partner with investors to open new TR Fire Grill locations in the United States and around the world. We are poised for growth and backed by a world-class leadership team with many years of experience leading some of the largest and most successful restaurant concepts globally.
Investors seeking a business opportunity with our dynamic brand have excellent potential for growth in urban and retail markets. Now is a great time to get in on the ground floor of TR Fire Grill. Our concept is already receiving industry accolades and building a significant fan base of loyal customers.
“There is demand for TR Fire Grill, and we are getting requests about new locations,” says CEO and President Stephen K. Judge. “We have plans to open locations very soon in Waikiki, London and Kuala Lumpur, and we are looking at other select locations as we build this trend-setting, yet approachable, brand.”
There is huge potential in the right markets for a TR Fire Grill
Our innovative, seasonally inspired restaurant has particular relevance in urban areas, but it can also thrive in high-traffic retail and tourist locales.
“TR Fire Grill has huge potential, and it shows in the right markets. By having the feel of a locally owned restaurant from a guest perspective, we set ourselves ahead of the competition — while behind the scenes we have all the expertise of a global company, enabling the brand to do the things they need to do to be successful,” says Jonathan Benjamin, Vice President of Franchise Development for TR Fire Grill’s parent company, Romacorp, Inc.
Seasonally inspired, locally sourced focus attracts broad range of customers
Locally sourced, seasonally inspired food and cocktails is a hot trend in the restaurant industry, according the National Restaurant Association. The philosophy behind our menu and our events leverages that trend with the goal of being a big draw in urban areas with high traffic counts for foot and vehicle traffic. More than 60 percent of consumers say they’re likely to purchase locally sourced food or beverages, according to food research and consulting firm Technomic. Restaurant-goers want locally sourced meat and seafood and locally grown produce.
TR Fire Grill’s chef-inspired menu is built on a philosophy of transparency surrounding everything we serve, from our fresh ingredients to the depth of knowledge our team members provide to customers about the unique and craveable food and cocktails they enjoy at our restaurant.
Our flagship Winter Park, Florida, location has built an overwhelmingly positive fan base thanks to partnerships spotlighting local providers and regular events like our can’t-miss weekend brunch and our “Yappy Hour” for guests and their dogs. Our exciting new concept is already racking up industry accolades, such as the Diners’ Choice Award from Open Table for two years running.